"This theory (cognitive dissonance) centers around the idea that if a person knows various things that are not psychologically consistent with one another, he will, in a variety of ways, try t make them more consistent" (Festinger, 1962, p. 93)
Festinger, L. (1962). Cognitive Dissonance. Scientific American, 207(4), 93–106. http://www.jstor.org/stable/24936719 **
Brief quotations are reproduced for identification purposes under fair use / fair dealing doctrine
Festinger, L. (1957). *A theory of cognitive dissonance*. Stanford University Press.
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